Retail & Distribution Policy

1. Purpose

This Retail & Distribution Policy outlines the standards, responsibilities, and operational procedures governing all retail, distribution, and online sales of VIP Innerwear products in India.
The purpose of this policy is to ensure:

Consistent brand representation across all sales channels.
Transparent commercial relationships with distributors and retailers.
A seamless customer experience across both D2C (Direct-to-Consumer) and B2C (Business-to-Consumer) models.

2. Scope

This policy applies to:

All authorized distributors, franchise partners, and retail outlets associated with VIP Innerwear.
The official e-commerce platform (www.vip.in) and its fulfillment operations.
Any marketing or sales activities undertaken on behalf of VIP Innerwear in India.

3. Channel Framework

A. Direct-to-Consumer (D2C)

All online sales are transacted exclusively through www.vip.in.
Orders are fulfilled from authorized warehouses or hyperlocal retail stores to ensure timely delivery.
Pricing and promotions displayed on VIP.in represent the official retail offer approved by the brand.

B. Retail (B2C)

Includes VIP Exclusive Stores, Multi-Brand Outlets (MBOs), and Franchise-operated stores.
All retail partners are required to follow brand display standards, approved marketing guidelines, and pricing integrity.

C. Distribution

Authorized distributors manage inventory flow, replenishment, and regional order fulfillment.
All distribution partners must adhere to defined credit terms, MRP norms, and territory allocations as communicated by the brand.

4. Pricing and Discount Regulations

The MRP (Maximum Retail Price) of all products must remain uniform across both online and offline channels.
Discounts, offers, and promotional schemes must be pre-approved by the VIP marketing team.
Any deviation from approved pricing or unauthorized discounting may result in termination of partnership.
VIP Innerwear reserves the right to revise pricing in line with market trends and operational costs.

5. Inventory Management

All stock movement is tracked through the Unicommerce/Zopping omnichannel integration to maintain real-time inventory visibility.
Retailers and distributors must maintain agreed minimum stock levels to avoid supply interruptions.
Unsold or non-moving stock must be reported to the company for liquidation guidance.

6. Marketing and Brand Guidelines

Partners may use brand logos, product images, and promotional content only with prior written consent.
Localized marketing (such as social media promotions or print ads) must follow brand identity standards and be pre-approved by the marketing department.
Misrepresentation of the brand, false claims, or unauthorized usage of VIP trademarks is strictly prohibited and may result in legal action.

7. Returns, Claims, and Replacements

Defective or damaged goods may be returned only after obtaining a Return Authorization Number (RAN) from the company.
Claims for damaged or short-supplied items must be raised within 7 working days of receipt.
Returns based on overstocking or poor sales performance are subject to management approval and applicable restocking charges.

8. Payment Terms

All distributor and retailer payments must adhere to agreed credit terms, typically 30–45 days from invoice date.
Payments for e-commerce orders through VIP.in are processed securely via Razorpay or any other approved payment gateway.
Any delay or default in payment will lead to suspension of supply and may affect credit eligibility.

9. Territory & Channel Conflict

Each distributor operates within an assigned territory to maintain fair market coverage.
Online and offline channels will operate under a unified brand policy to prevent channel conflict.
The company reserves the right to adjust or reassign territories in alignment with strategic objectives.

10. Compliance & Legal Obligations

All partners must comply with applicable laws including GST, Consumer Protection Act, and E-Commerce Guidelines (2021).
Violation of this policy or misuse of the brand’s intellectual property will attract immediate disciplinary and legal action.
All disputes are subject to the exclusive jurisdiction of Mumbai, Maharashtra (India).

11. Contact

For retail or distribution-related queries, please contact:
care@viporg.com , info@viporg.com
+91 9324952677
Monday to Friday, 10:00 AM – 6:00 PM

Policy Review

This policy may be updated or revised by VIP Innerwear Management without prior notice. All partners are required to stay informed of the latest version available on www.vip.in.